In the Fall of 2003, Justin Svatina and Don Nguyen founded Dom Rebel Threads with a specific vision in mind: to bring a new element of excitement to men’s fashion with a strong meaning and purpose behind each creation.
The name Dom Rebel stems from the Latin words ‘Dominus Rebellis’ (Master of Rebellion), and stands for ‘Freedom of Mind – Liberty of Thought’. This powerful term personifies the company, which strongly believes and preaches that no matter the circumstances, anyone and everyone is entitled to their own beliefs, thoughts, and freedom.
Each collection is inspired by the dimensions of the male ego, taking a satirical approach to getting across the underlying messages of freedom, individuality and rebellion.
A team of artisans turn every Dom Rebel garment into a veritable work of art in the company’s workshop by the Lachine Canal in Montreal, Canada. The result is a range of creations with subtle imperfections, brought to life by human hands. It is these imperfections that allow every Dom Rebel piece to tell a story of its own.
With no formal fashion training, Justin & Don started making their hand-finished garments in their basement and garage, selling their pieces to a handful of boutiques across Canada. Today, they remain the owners of the their brand, which is sold at over 250 boutiques in 20 countries.
The company is a small, tight-knit family, with the head office, showroom and workshop located in one building in Montreal by the Lachine Canal. Justin and Don pride themselves on producing everything as locally as possible, in Quebec, Canada.
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